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Samsung targets middle income earners with new low cost smartphones

Samsung is trying to regain its position in the mid to low-end smartphone segment, after being pushed out by new entrants in the market.
The firm last week launched fourth generation internet enabled smartphones targeting middle income earners who want the most of their mobile experience.
Samsung is using the launch as a strategy to win the hearts of mid to low-cost smartphone buyers who are majority in the Kenyan market.
The Galaxy J5 and Galaxy J7 mid-range smartphones follow the successful uptake of Galaxy J1 whose features and affordability have endeared them to many Kenyan youth.
Samsung has been feeling the heat of new entrants such as Tecno Mobile, Huawei, Infinix and Wiko who now tower the segment.
"With consumers embracing the 4G revolution, we are looking at expanding our product offerings.
“The launch of Galaxy J5 and Galaxy J7 aims to give consumers options in the mid-range price segment.
“With optimal features and great value for our consumers, the new devices will offer an uncompromised smartphone experience at very competitive prices," said Samsung East Africa IT and Mobile Division Business Leader Simon Kariithi.
Samsung also relies on the ongoing craze for fourth generation internet to sell the new smart phones especially among the youth.
Both phones have brilliant screen resolution and an ultra-saving power mode that minimizes battery consumption.
The operating system delivers fast performance, enabling multitasking and faster loading of web pages.
“The hallmark of the Galaxy J5 and Galaxy J7 devices is the large screens and the selfie features which are very popular with our target market.
“The palm recognition feature on the front camera allows users to take selfies while maintaining their natural posture,” added Mr Kariithi.
Samsung has also partnered with Microsoft to bring functionality to its devices.
The devices come preloaded with Microsoft Apps - One Note, One drive and Smart Manager.
These apps offer users 100GB of cloud storage and improved power management.
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